• Office Location: Dragon Court, 27-29 Macklin Street, London WC2B 5LX
  • Office Name: Reed.co.uk
  • Salary: £40000 - £40000
  • Job Type: Permanent
  • Role Type: Full-time
  • Job Ref: 489834

Senior Marketing Executive

Reed.co.uk are looking for a Senior Marketing Executive to join their expanding Marketing team in Holborn, London. 

Overview

As we continue to evolve the sophistication of our marketing campaigns, we’re looking for a Senior Marketing Executive to join our digital marketing team and drive strong performance in a key area of growth for the business.

The successful candidate will work under our  Search Engine Marketing Manager, to drive growth across multiple acquisition channels. They’ll use their creative mindset to build, implement, and optimise marketing campaigns to activate set budget allocation, to drive highly effective performance across our app and web accounts. 

Key Responsibilities

  • Work with our Search Engine Marketing Manager to run efficient and profitable search campaigns which  are optimised towards varying KPI’s by intent/business area
  • Deliver our data-driven,  App campaign strategy for the acquisition of B2C audiences within the Google Play Store and Apple App Store
  • Fulfil day-to-day optimisation including keyword research, identifying new keyword opportunities, building out new ad groups and campaigns, writing new ad copy, running A/B Tests, bid management, daily and monthly budgets and spend reconciliation with the aim of increasing scale through budget allocation
  • Work with external agencies to support in the implementation and optimisation of Paid and Organic Search strategies
  • Work with Marketing Analytics, Product and Engineering stakeholders to drive impact across the business
  • Carry out reporting using Excel, and BI tools (e.g. Looker, Google Analytics, Appsflyer)
  • Develop formulas and build reports 
  • Understand and execute Google Ads Scripts

Skills and Experience

  • A performance-driven and commercially aware approach with a minimum 1-2 years hands-on experience of implementing and running campaigns, across a range of industries either agency or client side
  • Good understanding and experience of using a marketing platform such as; Google Ads, Bing Ads, Apple Search Ads or Google App Campaigns
  • An ability to differentiate and optimise towards multiple KPIs at different stages of a user’s journey
  • Practical experience using Google Analytics to derive insights that inform future campaign performance
  • Strong evidence of an analytical and growth mindset as well critical thinking and high attention to detail
  • Experience working with a recruitment site or job board or similar non-retail, high listing industries, such as the hotel industry (preferred not essential)
  • Advanced Excel skills (preferred not essential)
  • Bachelors/Masters degree in a numerical/science related subject (preferred not essential)

Key Measures and Targets

  • You’ll be targeted against improving performance metrics and gaining efficiencies across all Search campaigns to drive value and change within the marketing team

Additional Requirements

  • Must be eligible to work and located in the UK  

Benefits

  • Flexible working as standard (including remote working options and flexible working hours)
  • 25 days annual leave plus bank holidays
  • Flexible holiday scheme (buy, sell and carry over your holiday) 
  • Paid time off to move home 
  • Contributory pension scheme 
  • Enhanced family leave benefits
  • Insurance benefits including life assurance
  • Love Mondays events 
  • Discount scheme including gyms and popular retailers 
  • Range of wellbeing and mental health support avenues
  • Newly refurbished office in an amazing location, with countless bars, restaurants and theatres right on the doorstep
  • These are just some of the great benefits we offer everyone working at Reed.co.uk!

Proud winners of:

  • #1 Recruitment Agency – Glassdoor Best Places To Work 2020
  • The JobCrowd Top Companies for Graduates to Work For 2021
  • The JobCrowd Top Companies for Apprentices to Work For 2021

Vacancy ATR footer image - Reed Careers

Our values, your values; our future, your future

All job offers are subject to satisfactory references and compliance with vetting requirements applicable to the job role. Reed is an equal opportunities employer.  We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender identity, marital or civil partnership status, pregnancy or maternity.  We are a Mindful Employer and offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria. As a proud signatory of the Armed Forces Covenant, we welcome applications from ex-services personnel and reservists.

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