• Office Location: Dragon Court, 27-29 Macklin Street, London WC2B 5LX
  • Office Name: Reed.co.uk
  • Sector: Central Support
  • Salary: £30000 - £33000
  • Job Type: Permanent
  • Role Type: Full-time
  • Job Ref: 452065

Performance Marketing Executive

https://docs.google.com/document/d/19qtZ2JNjC2uNQknuopdKQrw_3L3O5uNxkgspfxqo6lk/edit

Job Title: Performance Marketing Executive

Reporting to: Performance Marketing Lead

Location: Holborn, Central London

 

Overview

As we continue to evolve the complexity of our paid search offering, we’re looking for a Performance Marketing Executive to join our digital marketing team. 

The successful candidate will work under our Performance Marketing Lead and Paid Search Strategist to help implement the strategy for paid search for B2B and B2C campaigns. They’ll use their experience in building, running, and optimising paid search campaigns to activate set budget allocation to drive highly effective performance across our accounts. 

Key Responsibilities

  • Work with our Paid Search Strategist to run efficient, highly profitable paid search campaigns that are optimised towards varying KPI’s by intent/business area
  • Deliver our data-driven, performance paid search strategy for the acquisition of B2C (and potentially B2B) audiences
  • Fulfil day-to-day optimisation including keyword research, identifying new keyword opportunities, building out new ad groups and campaigns, writing new ad copy, running A/B Tests, bid management, daily and monthly budgets and spend reconciliation
  • Daily management, optimisation and growth of app install and re-engagement campaigns
  • Daily management, optimisation and growth of YouTube campaigns
  • Work with Marketing Analytics to  manage and optimise multi-million pound budgets across various platforms
  • Work with Marketing Analytics to advise and refine reporting
  • Carry out reporting using Excel, and BI tools (e.g. Looker, GA360, Appsflyer)
  • Develop formulas and build reports 
  • Understand and execute Google Ads Scripts

 

Skills and Experience

  • A performance-driven and commercially aware approach with a minimum 1 years hands-on experience of implementing and running paid search campaigns, across a range of industries either agency or client side
  • Good understanding of and experience using all paid search platforms, including Google Ads, Bing Ads, Apple Search Ads, and UAC
  • An ability to differentiate and optimise towards multiple KPIs at different stages of a user’s journey
  • Practical experience using Google Analytics to derive insights that inform future campaign performance
  • Experience working with platform teams (e.g. industry managers at Google), to enhance campaign performance
  • Strong evidence of an analytical mindset and critical thinking 
  • Experience writing scripts to add further efficiency to paid search campaigns (preferred not essential)
  • Experience using feeds to run campaigns (preferred not essential)
  • Experience in SEO (preferred not essential)
  • Experience running YouTube campaigns (preferred not essential)
  • Experience working with a recruitment site or job board or similar non-retail, high listing industries, such as the hotel industry (preferred not essential)
  • Advanced Excel skills (preferred not essential)
  • Bachelors/Masters degree in a numerical/science related subject (preferred not essential)

Key Measures and Targets

  • You’ll be targeted against improving performance metrics and gaining efficiencies across all Paid Search campaigns to drive value and change within the marketing team

Additional Requirements

  • Must be eligible to work and located in the UK 

Benefits

  • Flexible working as standard (including remote working options and flexible working hours)
  • 25 days annual leave plus bank holidays
  • Flexible holiday scheme (buy, sell and carry over your holiday) 
  • Paid time off to move home 
  • Contributory pension scheme 
  • Enhanced family leave benefits
  • Insurance benefits including life assurance
  • Love Mondays events 
  • Discount scheme including gyms and popular retailers 
  • Range of wellbeing and mental health support avenues
  • Newly refurbished office in an amazing location, with countless bars, restaurants and theatres right on the doorstep
  • These are just some of the great benefits we offer everyone working at Reed.co.uk!

 

Join Reed and help us achieve our purpose of improving lives through work.

Proud winners of:

  • #1 Recruitment Agency – Glassdoor Best Places To Work 2020
  • Glassdoor Top CEOs 2019
  • The JobCrowd Top Companies for Graduates to Work For 2021
  • The JobCrowd Top Companies for Apprentices to Work For 2021

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Our Values, Your Values; Our Future, Your Future

All job offers are subject to satisfactory references and compliance with vetting requirements applicable to the job role. Reed is an equal opportunities employer.  We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender identity, marital or civil partnership status, pregnancy or maternity.  We are a MINDFUL EMPLOYER and offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria.

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