• Office Location: Dragon Court, 27-29 Macklin Street, London WC2B 5LX
  • Office Name: Reed.co.uk
  • Salary: £75,000 - £80,000
  • Job Type: Permanent
  • Role Type: Full-time
  • Job Ref: 491888

Head of CRM

Reed.co.uk is looking for a Head of CRM to join their expanding Marketing Team in Holborn, London.

Finding great candidates for a job can be challenging, and we’re looking for great people to help deliver customer-centric, market-leading and innovative product experiences. As the UK’s most recognisable recruitment brand, our marketing team is working at scale to enhance recruitment for thousands of customers. We have a highly visible, category-leading brand and a reputation for creating innovative and exciting new ways of connecting with consumers.


As we continue to evolve the sophistication of our customer interactions, we’re looking for a Head of CRM to join our marketing department. This person will deliver personalisation at scale and will oversee the creation of sophisticated, cross-channel retention strategies for our customers. They will have demonstrable experience in efficiently and effectively managing a state-of-the-art campaign delivery system while also displaying a passion for digging into customer trends and behaviours. As such they will be comfortable commissioning and working with analysis and insight, be commercially minded and will be a natural leader.

We’re looking for someone who is either at the senior manager level and is looking for a step up, or someone who has established themselves in a similar role. You will have hands-on experience building, running and optimising multiple campaigns across various CRM platforms. 

Reporting to the Director of Marketing, the successful candidate will help to create and drive the strategy for CRM for our B2C and B2B audiences. You will lead the creation and optimisation of CRM campaigns across multiple channels, as well as support the implementation of new channels.

The role and experience required:

  • Own and deliver data-driven CRM and retention strategies

  • Experience guiding internal and agency teams on existing ad-hoc campaign management

  • Align with Product and Engineering teams to align on road maps

  • Define, monitor and report on KPIs for customer engagement programmes

  • Ensuring quality assurance of campaign delivery across all CRMs 

  • Able to commission quality analysis, and report back performance to the senior management team and C-suite

  • Collaborate with the marketing leadership team to integrate CRM into wider marketing activities

  • Research, scope, and implement, new user messaging opportunities 

  • Assist the branding teams in providing a consistent user experience across all CRM touchpoints

  • Able to articulate and relay the company vision, mission and values in all of their activities 

  • Strong experience in campaign delivery systems

  • Strong stakeholder management experience

  • Has a passion for the development and growth of team members and direct reports


  • Flexible working as standard (including remote working options and flexible working hours)
  • 10% weekly personal development time
  • Regular hack days with rewards for prize winners
  • 25 days annual leave plus bank holidays
  • Flexible holiday scheme (buy, sell and carry over your holiday) 
  • Paid time off to move home 
  • Contributory pension scheme 
  • Enhanced family leave benefits
  • Insurance benefits including life assurance
  • Love Mondays events 
  • Discount scheme including gyms and popular retailers 
  • Range of wellbeing and mental health support avenues
  • Newly refurbished office in an amazing location, with countless bars, restaurants and theatres right on the doorstep

These are just some of the great benefits we offer everyone working at Reed.co.uk!

Proud winners of:

  • #1 Recruitment Agency – Glassdoor Best Places To Work 2020
  • The JobCrowd Top Companies for Graduates to Work For 2021
  • The JobCrowd Top Companies for Apprentices to Work For 2021

Vacancy ATR footer image - Reed Careers

Our values, your values; our future, your future

All job offers are subject to satisfactory references and compliance with vetting requirements applicable to the job role. Reed is an equal opportunities employer.  We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender identity, marital or civil partnership status, pregnancy or maternity.  We are a Mindful Employer and offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria. As a proud signatory of the Armed Forces Covenant, we welcome applications from ex-services personnel and reservists.

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