• Office Location: Dragon Court, 27-29 Macklin Street, London WC2B 5LX
  • Office Name: Reed Online
  • Sector: Sales & Customer
  • Salary: £23000 - £26000
  • Job Type: Permanent
  • Role Type: Full-time
  • Job Ref: 448515

CRM Assistant

About Reed Courses

Reed Courses is a sister company to Reed.co.uk; one of Britain’s most established digital brands. Our mission is to help everyone achieve their goals through learning. We work with hundreds of respected learning providers to advertise over 60,000 courses in a wide range of subjects; from accounting and HR right through to fitness and cooking. We offer courses for both consumers and businesses – helping individuals learn something new and develop their career, whilst also allowing employers to upskill their staff and create a more knowledgeable workforce.


We require a highly-motivated marketer ready to deliver our Customer Relationship Management (CRM) campaigns, whilst also supporting wider initiatives helping to shape and optimise our new student satisfaction and retention activities.

Reporting to the Retention & CRM Manager, the successful candidate will be responsible for creating, running, reporting and planning our campaigns for our B2C and B2B audience.

Key Responsibilities

  • Day to day management of our email sends and CRM system, Braze.

  • Deliver bespoke communications across multiple channels including email, SMS and in-app messaging.

  • Collaborate with the marketing team and maintain strong lines of communication with internal stakeholders (Customer Experience, Marketing, Sales, etc) and external clients (Learning providers).

  • Measure, evaluate and report on results in order to obtain actionable insights to inform strategy and optimisation.

  • Stay up to date with CRM industry news, best practice and GDPR regulations.

 Skills Required

  • Recent graduate or a junior person with 1-2 years’ experience with CRM.

  • Excellent written English, with the ability to follow tone of voice brand guidelines, whilst also having a flare for persuading users to take action through your writing.

  • Comfortable delivering quality at speed.

  • Obsessive attention to detail.

  • Experience working with data, using it to inform better decisions.

  • Curious and inquisitive, capable of asking the right question to learn everything there is to know about our business.

  • An effective team player who is confident, influential and keen to drive their own success.

  • Highly organised and good at prioritising time sensitive work.

  • Strong analytical skills, confident using Excel or Google sheets, and Google Analytics.

  • Knowledge using a CRM platform is desirable but not essential.

  • Knowledge of HTML is desirable but not essential.

  • Right to work in the UK.

 What we can offer you

  • Dynamic Working, including core hours and location flexibility.

  • 25 days annual leave plus bank holidays.

  • Flexible holiday scheme with the option to buy, sell or carry over up to 5 days a year.

  • Moving home leave.

  • Financial benefits including pension and health cash plan subscription .

  • Enhanced family leave policies.

  • Insurance benefits including life assurance.

  • Love Mondays events. 

  • Discount scheme including gyms and popular retailers.

  • Range of wellbeing and mental health support avenues.

  • Newly refurbished office in an amazing location, with countless bars, restaurants and theatres right on the doorstep.


Join Reed and help us achieve our purpose of improving lives through work.

Proud winners of:

  • #1 Recruitment Agency – Glassdoor Best Places To Work 2020
  • Glassdoor Top CEOs 2019
  • The JobCrowd Top Companies for Graduates to Work For 2021
  • The JobCrowd Top Companies for Apprentices to Work For 2021

Vacancy ATR footer image - Reed Careers

Our Values, Your Values; Our Future, Your Future

All job offers are subject to satisfactory references and compliance with vetting requirements applicable to the job role. Reed is an equal opportunities employer.  We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender identity, marital or civil partnership status, pregnancy or maternity.  We are a MINDFUL EMPLOYER and offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria.

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