• Office Location: 900 Pavilion Drive, Northampton, NN4 7RG
  • Office Name: Head Office - N900
  • Salary: £45000 - £50000
  • Job Type: Permanent
  • Role Type: Full-time
  • Job Ref: 502010

B2B Marketing Manager

We are looking for a B2B Marketing Manager to oversee the marketing for Reed Talent Solutions. This will be working closely with the Marketing Director and the senior leadership team, you will develop, own and execute inbound and outbound B2B marketing strategies, striving for best-in-class, with the ultimate aim of growing awareness of Reed Talent Solutions in key markets, and over time delivering marketing qualified leads to the business.

With a commercially focussed head, the Marketing Manager will shape and deliver Demand Generation and Account Based Marketing strategies targeting very focussed prospect lists – whilst coming up with creative ways to engage different prospects across the buyers journey in target market

The B2B Marketing Manager, will also understand the importance of Thought Leadership in attracting and winning new customers – they will work closely with the Content Marketing team and external partners to deliver a content strategy that engages both B2B prospects and existing customers. 

Duties Include:

  • Develop, own and execute B2B marketing strategies and plans to drive customer acquisition and retention in line with marketing and business objectives
  • Marketing budget planning and management
  • Plan and manage marketing campaigns and ‘always-on’ continuous lifecycle marketing 
  • Utilise and drive leads and awareness using a variety of channels including but not limited to Digital PR, SEO, PPC, Social, Events and Email Marketing 
  • Empower sales teams with new tools, techniques and feedback loops (with Automation and CRM) to nurture prospects and win new customers
  • Build and nurture relationship with our sales teams


  • B2B marketing experience
  • Project management skill
  • Strong writing skills, including experience in writing external communications documents
  • Solid knowledge of acquisition and retention tools (e.g. Google AdWords, Salesforce, Hubspot, WebTrends)

If this sounds like a role you have experience in and interested to pursue, please apply directly.  

Why Reed

Achievement is celebrated through…

  • Retail savings through Reward Hub, save £100s a year
  • Annual high achiever awards held at prestigious venues
  • Make memories with the people you care most about by winning a holiday of a lifetime through our peer-to-peer recognition scheme
  • Quarterly director-nominated recognition scheme 
  • Paid sabbaticals and long service awards and the ability to buy more holiday on top of your 25 days
  • Access to life assurance to the value of four times your base salary

Your work matters and you’re supported with…

  • A personalised learning and development experience, hosted on our bespoke digital learning platform, supported by our experienced in-house team
  • Your personal Microsoft device enabling you to work dynamically wherever you work best
  • Our dedicated wellbeing centre and health and wellbeing calendar, including everything from financial wellbeing to mindfulness
  • Professional and personal development schemes and your choice of three different mentoring schemes
  • Feel what it’s like to truly belong – we have inclusion and belonging ambassadors and senior board sponsors, who act as catalysts for change
  • An annual opportunity to join our shadow board

Trailblazers in our field…

  • Our work benefits society – we were recently recognised in Management Today for our “impressive” Covid-19 contribution
  • Be part of our social impact strategy – 18% of Reed owned by the Reed Foundation – meaning you work one day a week for charity. We give globally and have invested over £36m to help alleviate poverty and support Women’s rights worldwide
  • We care about the environment – Reed was the first recruitment company to be certified as Carbon Neutral

Feel what it’s like to truly belong. 

Proud winners of:

  • #1 Recruitment Agency – Glassdoor Best Places To Work 2020
  • The JobCrowd Top Companies for Graduates to Work For 2021
  • The JobCrowd Top Companies for Apprentices to Work For 2021

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Our values, your values; our future, your future

All job offers are subject to satisfactory references and compliance with vetting requirements applicable to the job role. Reed is an equal opportunities employer.  We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender identity, marital or civil partnership status, pregnancy or maternity.  We are a Mindful Employer and offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria. As a proud signatory of the Armed Forces Covenant, we welcome applications from ex-services personnel and reservists.

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